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What does CPR Mean for the Public Affairs Industry? - Article Published in p&k

In the current December issue of the industry magazine politik&kommunikation (p&k), Dr. Johannes Bohnen describes the benefits of corporate political responsibility (CPR) for public affairs. Under the title "The economic is political," Bohnen explains why developing and maintaining a political brand serves as a tool of innovation to align public affairs even more strategically. The engagement with CPR creates new content-rich points of contact with politics, also for classic lobbying.


Bohnen is convinced that public affairs work inspired by CPR benefits long-term business strategy in particular, as companies become better embedded in their socio-political environment.


The article is available for download below.

PuK_CPR_2020
.pdf
Download PDF • 643KB


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