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Interview with Johannes Bohnen on Nation Branding and Tourism


Dr. Johannes Bohnen is featured with an interview contribution on nation branding and tourism in the newly published anthology "Economic and Sociological Tourism Trends" by Dr. Dominik Pietzcker and Dr. Christina Vaih-Baur. Under the title "Key Instrument for Influencing Public Perception," Bohnen presents, among other things, 15 principles for successful nation branding and explains the added value of democracy for a nation's brand. The anthology can be ordered at the following link: https://www.springer.com/de/book/9783658296391


NationBrandingundTourismus
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