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Article Published in the Zeitschrift für Politikberatung: Why Companies Should Position Themselves


In November 2015, the Zeitschrift für Politikberatung (ZPB) (German magazine for political consulting) published a keynote essay by Johannes Bohnen explaining his CPR concept.

CPR is superior to one-dimensional ideologically charged terms such as "lobbying" and "CSR," Bohnen argues because the concept allows for a better understanding of the company and its broad relationships with the community. This understanding is a prerequisite for surviving in an environment that increasingly expects companies to assume sociopolitical responsibility. To this end, BPA offers consulting services.

As a scientific journal published by Nomos Verlag, ZPB is the authoritative forum for up-to-date policy advice for decision-makers in politics, business, and society.

You can read the full article here.

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