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CPR in Light of the VW Scandal - Bohnen as a Guest at the Rotary Club Berlin-Spree


On October 16, 2015, Dr. Johannes Bohnen was invited by Rotary Club Berlin-Spree to the Hilton Hotel at the Gendarmenmarkt. In a speech, he presented his concept of Corporate Political Responsibility (CPR) and, in the context of the VW emissions scandal, showed ways in which companies can build and expand trust through responsible political action.


The subsequent discussion focused in particular on the expectations of society and consumers. Without a clear understanding of these expectations, it is no longer possible for companies to position themselves successfully in the public arena. This is the only way for companies to deploy their resources in a precise and target-oriented manner. BPA offers consulting services for this purpose.

(Image: digitalista/Bigstock.com)

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