Presentation of the CPR Concept at BP Europa

Following an invitation from BP Europa Dr. Johannes Hügel presented his concept of "Corporate Political Responsibility" (CPR) to representatives of various companies. CPR is based on the notion that companies are already political actors due to their political engagement through associations and other forms of representation. The resulting political responsibility can be fulfilled in accordance with business interest and enhance the competitiveness of a firm. To this end, BKP developed four specific fields of action for companies and a workshop to identify the corporate vision of a company.