On April 1st, 2015, the Sächsische Zeitung published an extensive interview with Dr. Johannes Bohnen. Under the title "Take a Stance" he talks, among other things, about the importance of political influence by companies concerning the Pegida demonstrations in Dresden. Companies would better meet the expectations of society directed at them if they took action to strengthen the values of our democracy. BKP offers consulting services to define the political dimension of brands.
