John Howell reports for 3BL Media in a 1.5-minute video about the central theses of the concept of Corporate Political Responsibility by Dr. Johannes Bohnen. Why should companies become more politically engaged? According to Bohnen, many companies have vast financial, communications, and knowledge resources that can be used responsibly for both the common good and their interests. He argues that it is becoming increasingly important for brands to have a political dimension as part of their core business. For Bohnen, political responsibility means that companies must meet societal expectations. He explains, "Companies need to develop guiding principles against which they can align both their governance performance and their business objectives."