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Political Branding

A brand embodies the recognizability on the market. This applies to companies and other organizations as well as to countries and cities. With a brand, societies and customers associate not only the specific characteristics of services, products or governments, but also the general reputation. Strengthening one’s brand and reputation increasingly requires assuming political responsibility (see Corporate Responsibility Political - CPR).

With our branding expertise, we help you establish or redefine your political brand. With our mission statement process and the strengths filter method developed by Dr. Johannes Bohnen, we ensure a successful differentiation of your organization from the competition. We identify the political dimension of your brand – what makes you unique in the political realm. Our goal is to optimize the relationship of trust between you, your customers, and the political space through a sharpened brand image.

Political Branding for Companies

Our Political Branding Approach (Click on the image  to enlarge)


Scientific &

Corporate Political


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Senior Advisor

Nation branding

Compared to commercial brands, sustainable changes in the images of states, regions and cities are difficult to attain. Nation Branding therefore goes beyond traditional tourism or investment marketing. A country is not just a “product”, it is much more complex. Successfully positioning a nation brand depends on identifying and highlighting the elements of a country that account for its economic, political and scientific strengths, but also make up its specific culture and identity.

What contribution does a country, region or city make in the international context? Active and ongoing Nation Branding helps enhance the long-term importance and reputation of a country (or region or city) as well as its position on the international stage.

The starting point of our work is a political mission statement process according to BPA’s own methodology, in which we identify and prioritize a country's strengths and condense these into a single positioning sentence. This sentence then becomes the basis for all further communication measures. 

BOHNEN Public Affairs GmbH

Reinhardtstr. 35

10117 Berlin


T: +49 (0)30 246 30 36 0

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