The most recent July 2021 issue of the St. Gallen Business Review features an article by Dr. Johannes Bohnen on the strategic value of political branding for companies. Titled "Corporate Political Responsibility – Mapping A New Way Towards Sustainable Innovative Growth", Bohnen explains the importance of expanding the popular notion of social and ecological investments (CSR) to the political realm. As companies' success heavily depends on a robust political infrastructure – ranging from health care to education to the rule of law -, they also bear responsibility in promoting, and investing in, these public goods. Implementing CPR by means of strong political branding, as Bohnen emphasizes, contributes to sustainable growth by catering to consumers' increasingly political expectations of companies, and by strengthening the very condition - democracy - that enables businesses' success in the long run.
The link below leads you to the full article.